Concerning the design, Lancia´s chief designer said "People will be looking for excuses not to buy this car. So, we wanted to be damn sure we didn´t give them anything to hook onto." To that end the car was intended to match the substance of the Audi A6 and Mercedes E-class. It was fitted with more technology and "more style". To convince buyers it was also priced to be 15% cheaper than the competition. In the view of motoring writer Paul Horrell of UK´s CAR magazine the shape was "controversial, but certainly regenerates an authentic Italian alternative to the po-faced approach" of the competition. "Look at that extravagant front end, like a row of chrome-decorated sand dunes. The whole form is plump and carries telling details of bi-xenon headlights and multi-LED blades of tail-lamp - a comfortably fed and well-jewelled car like the folk who´ll drive it." Discussing the interior, Horrell went on to say: "The effect is redoubled within. The cabin is truly rich, and walks the right side of that line in Italian style dividing the perfectly proportioned minimalism from their bling-bling rap-star Versace vulgarity." A notable feature of the interior was the use of high quality, lightly varnished wood trim and cast magnesium for the centre console."I can´t tell you," wrote Horrell "how much more satisfying it is to use a cupholder or ashtray that glides out of solid metal than some clacky plastic lid." After describing the engraved glassware of the instruments which were notable for their needles "floating at depth" CAR concluded that "it felt expensive."
Lancia invested heavily in the Thesis and, unlike the predecessor the Kappa which shared a platform with the Alfa Romeo 166, the Thesis was designed with its own chassis.. The car was fitted with a "complicated multi-arm aluminium-intensive suspension at both ends, augmented by 'Skyhook' adaptive dampers" which were also used on the Maserati Spyder .
Describing the driving quality, Horrell wrote: "You can tell it´s a heavy car, but there´s no distress in letting this [test car with the V6 engine]build up a gentle sweat. Its autobox is attentive and smooth. The engine, though quieter than in any Alfa, is all you hear because road and wind noise have been quashed. Ditto rattles. This is a tight ship.". "The Thesis´ ride is just terrific. It swallows big lumps, whatever your speed. Yet there´s no heaving in distress; the adjustable dampers keep body motion in check. They´re even better when the stress is lateral; considering the pillowy straight-line character, cornering roll is amazingly well-controlled.". The main criticism was the steering which was considered by Horrell to be too light, and the slight tendency to understeer leading to intrusion of the ESP system. In conclusion, CAR´s Horrell summed up the Thesis as being "far more accurate and even agile than it has any right to be." CAR´s view was that the Thesis was a dignified expression of Lancia´s brand values, then. "Imagine a Rover 95 and you would be spookily close. It´s a scary thought: two brands that refuse to be youthful or sporty, two brands that have underperformed."
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